Big Hero 6 Case Study Introduction

Film genre and type of production?
Animation/Action/Comedy, high concept film, big Hollywood production produced by Disney, PG rated, released in 3D.
IMDB

What's the film about?
A young prodigy and a large robot uncover a criminal plot and pull together a team of inexperienced crime fighters to solve the mystery surrounding the crime.
IMDB
Wiki
Trailer

Global and UK release dates? Where and what formats?
It will be premiered at the Tokyo Film Festival on the 23rd October. It will then be theatrically released on the 30th January 2015 in the UK, 7th November 2014 for most other countries. The cinema release will be in 3D.
IMDB

Nationality of the film?
The film is American, made by Disney.
Disney

Institutions behind the film's production and UK/US distribution? Where are they based?
The film is produced by Walt Disney Animation Studios and Walt Disney Pictures, based in Hollywood. It is then distributed by Walt Disney Studios Motion Pictures which has branches in it's respected countries all over the world. The rights to the film are completely owned by Disney, a vertically and horizontally integrated institution, which means that they produce and distribute the film by themselves.
IMDB
Wiki
Official Website

What's the film's production budget and source of finance?
The film has a large budget of $165 million and the film is completely funded by Disney meaning that all profits go straight back into Disney.
Trailer
Amazon

Any connection with other films?
During the trailer, they use 'from the creators of Frozen and Wreck-It-Ralph' to market the film. Also, a short called 'Feast' is being released along side the film and will be shown in cinemas before the feature film.
Trailer
Wiki

Who's the director and their reputation?
The film is directed by Don Hall & Chris Williams, they have worked together on films such as 'Bolt'.
IMDB

How has the film been cast? Who's in it?
The film features Ryan Potter, Scott Adsit, Jamie Chung, TJ Miller and Damon Wayans Jr. Seeing as the film is an animation, these actors have been brought in especially for their voices. They are mostly known for American TV and comedy.
IMDB

Core Audience? Secondary/Tertiary markets?
The film features a core audience of families and children. There is a secondary market of Disney fans, Animation fans and Marvel fans. Finally, a tertiary audience may consist of parents who take their children to see the film.
Trailer
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