As a Rom-Com, our film has a naturally wide Target Audience but often this base is fairly full of women. Our aim is to skew this slightly to men in order to attract a more gender neutral audience.
Our core target audience are fans of Rom-coms and similar genres. These fans will be easy to attract because when it comes down to it, our film idea is a typical story of boy meets girl. A similar example to this is 'John Tucker Must Die'. This is as typical as you get in terms of a Rom-com with 3 different girls chasing after one guy. However, the film is skewed towards teenagers and young adults by using the 'High School' sub-genre. This is a concept that we are trying to follow by using young actors in order to promote a wide audience appeal to younger people.
Having said all of this, our core audience will be the sort of people who are a 'sucker for love'. They would typically have been female but we are aiming to break this by attracting men who aren't necessarily as in touch with their emotional side but still enjoy the comedy aspects of the film. I believe our core audience is skewed towards teenagers or young adults between 15-25 due to the age of the cast and also the university life background of the character. A similar film to this is 'Pitch Perfect' as it has a really strong identity of the Uni life and the target audience. Our main audience will be British but we also feel our film is strong enough to break the global market as a rom-com is a pretty universal concept highlighting the global appeal for such a film. 'The Inbetweeners Movie' is a great example of this as although it is clearly a British film, it has a very global appeal through its use of comedy which is globally understood.
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