Question 4: Who would be the audience for your media product?

Our film is a rom-com so our core audience was of course fans of the rom-com genre, this is the most natural audience who would watch our film so as long as our film was an identifiable rom-com, this was a sure market.

Our secondary audience was young people. We felt this was an appropriate market as our main characters are university students which is something relatable to a lot of young people who are currently going through the same thing. In addition to this, the 15-24 year olds make up the biggest demographic of cinema-goers so this market made sense.

Our tertiary audience was the British audience. The film is set in Britain and has British accents giving a national appeal.

Here are some character profiles on the target audiences:

Who We Weren't targetting:

• Although we were trying to attract as many audiences as possible, some audiences just weren't compatible with our film such as fans of Action Films as our film features nothing of the sort as high speed car chases and gunfights simply aren't a part of our genre.