Question 5: How did you attract/address your audience?

We had to be very specific in how we appealed to each individual audience. This meant making key decisions that each audience group could relate to.




We used the uses and gratifcations theory in order to really appeal to our audience:








Diversion

• Offers escapism from the problems of real life
• Examples of escapism are at the forefront of our opening e.g. Guy rolls out of bed, puts on way too much aftershave, has terrible hair, runs weirdly. Comedy is a key element to our opening and gets the audience laughing thus entertaining them meaning they forget about real life 

Personal Identity

• Building up your personality through on screen characters as role models or just relatable characters or cliques
• Our opening offers not a role model but pretty much the opposite, this almost shows the audience who they don't want to be thus building their personal identity in this way

Personal Relationships

• Taking the media and using it as a talking point for real life relationships
• Our opening has many points of interest and is rather entertaining making it a likely talking point for good conversation

Surveillance

• Finding out information (about characters)
• The audience learns a lot about Guy's habits as we see where he lives and hear about his hobbies. We also see his date routine meaning we learn more about him here too

Audience Feedback

I created a survey to conduct research on audience opinion. I asked 15 aquaintances to watch my trailer and give an honest opinion of what they thought. Here are the results:

In addition to this, I asked if there was anything we could improve and the 2 most common answers were the music and the constant voiceover. 

Overall, the feedback was very positive with 100% of those asked saying they would watch the rest of the film. I believe this does justice to the specific elements we selected to appeal to each different audience. It also highlights that our opening followed many rom-com conventions which was of great importance to make the film appealing.