R+P Post 14: My Target Audience

Our group decided that it would be a good idea to keep our Target Audience as wide as possible. Having said this, with our Artist being in the EDM genre, there are certain audiences that our artist would obviously appeal to more and we have kept this in mind when making key decisions such as costume and personality etc.

Primary Audience

• Our main focus will be fans of EDM, this audience isn't gender specific and just simply involves anyone who likes the kind of music, this tends to feature younger people, around 15-30 but once again, this is not always the case.

Secondary Audience

An example of the sheer size at Tomorrowland 2015

• Our secondary audience will be festival-goers and people who go clubbing. EDM plays a big role at festivals with whole festivals such as Tomorrowland devoted to EDM. Therefore, our artist could appeal to people and develop a following with appearances at festivals. This is similar at clubs with special appearances by DJs or artists going down really well.

Tertiary Audience

Calvin Harris' featured songs

• Our Tertiary audience will be fans of other singers who are featured on our album. Because our artist tends to collaborate on his songs frequently, it's a good way of enticing fans of other singers or DJs to listen to our song and then go onto listen to the album if they like the song, similar to the way Calvin Harris features a huge number of big singers on his albums.