Our artist will be a EDM singer but also with experience in mixing. Due to the fact that our song featured 4 people originally, we decided we wanted to cut this down this down to a DJ and a singer. This left us with the choice of whether we wanted to market the DJ or singer. We chose to market a singer in the end due to the fact that DJs don't tend to have a heavy marketing campaign and mainly focus on marketing the song rather than themself.
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| A graph depicting the popularity of the name Orlando for our artist |
We settled on the name 'Orlando' for our artist. This was based on the findings that most artists in EDM tended to have either their whole name e.g. Martin Garrix, a shortened version of their name e.g. MNEK (Emenike) or either their first or last name e.g. Chuckie.
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| Martin Garrix in all black |
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| Chart showing if people thought our artist fit the genre |
We want Orlando to fit in with the trends of other EDM artists which costume-wise, tends to feature plain t-shirts, often black. He will have a laidback personality but will be seen to let loose whilst performing which audiences will hopefully share. We may try and use sunglasses as a recognisable feature, something to always be associated with Orlando. He will be fairly young, a similar age to Martin Garrix and will hopefully be an inspiration to those even younger that you can be performing on stages even at such a young age.
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